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Making Your Website Accessible for the Visually Impaired

Web designers work and live by a series of well-accepted best practices: always use responsive design, leave enough white space, keep font and color scheme in line with a client’s branding.

There are certain niche practices, however, when what you think you know about best practices might be entirely wrong. This may apply when referring to accessibility and effective web design for the visually impaired.

Is Your Website Repelling Potential Customers?

These are all elements that work together to make your website interesting to potential customers. Unfortunately, you can’t just throw together a website with your two favorite colors, throw a graphic somewhere on the page and call it a day. There is research to prove that the appearance of your website has everything to do with conversions.

So is your website repelling your potential customers? Ask yourself these few questions to find out!

How Stronger SEO Helps Your Website Convert Better

The purpose of search engine optimization is to help your website rank highly in organic search, with the ultimate goal of gaining qualified traffic from search queries related to your business. It’s about improving visibility and attracting visitors, all without having to pay for clicks.

Most people think that’s all SEO can do, but actually there’s a pretty powerful interplay between SEO and driving sales online. Search engine optimization, when done properly, can have the added benefit of improving site conversions. Increasingly, search engines value usability and truly outstanding content. And as it happens, users value those same things (even if they wouldn’t necessarily articulate it that way). Below we explore how search engine optimization can play a role in helping your website drive better results:

What’s New In The World Of Web Development: Trends To Pay Attention To

Staying afloat in today’s digital marketplace requires your website to make good use of technology and design trends. But you can’t consider design trends without development. Website development—the coding and the programming behind the design—is what brings a site’s design elements to life. And in 2017, it’s equally as important that your team is keeping an eye on the latest trends in development. Here, we take a look at some of the latest trends to help you get started.